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This is a book written for entrepreneurs who want to take advantage of what the Internet offers in terms of reduced marketing costs, broader reach, inexpensive frequency of message dissemination, and the cumulative impact of marketing and advertising on the web. In other words, practical solutions to making money on the net.
I have read more than two dozen "how-to-market-on-the-Internet" books. They seem to fall into one of two categories:
(1) Basics 101, written for a plumber or a grandma who just learned how to turn her computer on;
and (2) books written by those 'baseball-hat-turned-backward' types who will 'html'-you or 'browser' befuddle you to death with arcane terminology, or whack you upside your head with a bag of zeros and ones.
Bob Allen's book is right in the middle. It's not a basic primer on the Internet. Nor is it a techhie wonderland that assumes you have at least a Masters in computer science.
This is a book for people who already know something about how to operate on the Internet, but have not yet been exposed to all the pros and cons of the various methodologies present today. He demonstrates how, if carefully thought out and planned, almost anyone can make a lot of money on the Internet.
If you want to understand HOW to do it, and you want to learn what NOT to do before you waste money, this is an excellent book for you.
# 1 Internet Business Guide
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