Words
That Sell
Richard Bayan
(Click To order)
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Richard Bayan has produced Words That Sell to provide us with a treasury of gripping words we need to effectively promote ourselves in whatever marketing circumstances we find ourselves in.
This book lists over 2,500 high-powered words, phrases, and slogans that will grab the attention of our audiences. After a brief primer on writing in which the author lays down basic writing principles, readers are free to comb through the book to find the words they need to make a big difference in the way they communicate with others.
The range of categories includes topics relating to message crafting and the fulfillment of our basic felt needs, expectations, and sensory qualities.
Categories include headers, slogans, salutations, appeals, challenges, clinchers, grabbers, invitations, persuasion, questions, services, statements, transitions, convenience, discounts, improvements, money-making, money-saving, peace of mind, pleasure, reliability, satisfaction, excitement, experience, and more.
There are words in this book for every need! Although this book was written a number of years ago (1984), it is still available and is an essential tool for meeting a variety of marketing needs. It is extremely easy to put to use and will result in a dynamic improvement in the way we present ourselves to others.
- Jim Moran
# 1 Thesaurus of Sales Text
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