Leader Marketing Style

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LEADER
Motivation: Challenge; the opportunity to win
Motto: I’ll make it happen

Description:
You are a self-starter strongly motivated by your own goals. You operate out of your own inner vision. You have a natural tendency to believe in yourself and what needs to be done. You enjoy working with others, organizing and rallying “the troops” to move ahead and achieve the goals.

You like competition and the opportunity to convince others of your inner vision and your ability to see that it gets done. You have a strong tendency to believe in yourself, your direction and your abilities, whether completing tasks or working with other people. You enjoy running your own business because it allows you to be in control, be challenged, and coordinate plans and activities to achieve the goals.

Strengths:
You enjoy challenges, competition and winning. Your strong inner vision/voice of what to do to succeed helps create clarity and purpose allowing you to pursue your goals passionately. With your ability to persuade and motivate others to work together and achieve the goal, you can create a strong united team that excels and succeeds. Your strong self-confidence inspires others to believe in you and can inspire them to believe in themselves.

Areas of Concern:
Because your own inner vision can be so strong, you can have a tendency not to listen to others but be convinced you are “right” all of the time or most of the time. Your competitive nature can have you set things up so you win and others lose, even those on your own team. Loyalty is very important to you, but for longevity loyalty must be a two way street.

Success Strategies

Playing to Your Strengths
* Review your goals daily to keep yourself focused.
* Challenge yourself daily.
* Give yourself opportunities to win each day.
* Write in your Business Journal about your inner vision, your goals, your plans of action to success.

Strategies to Improve
* Become a better listener – learn to listen and take in others’ opinions particularly when they disagree with yours and evaluate them for their worth.
* Make sure those that work with you win also.
* Return loyalty for loyalty; help others to believe in themselves as you do.
* Learn to lose graciously and from your mistakes without blaming others.

Offline Marketing

Beginning:
Direct sales are a natural for you. You can call people on the phone or even drop by their offices or places they gather. Networking will also be easy and natural for you. Join and assume a leadership role in two or three key organizations.

Intermediate:
You can boost you marketing by doing sales seminars, speeches and classes that show off and educate potential clients and influencers about what you do. You can also write articles for magazines, newsletters and trade publications that help establish you as a leader in your field.

Advanced:
You can expand your marketing by launching an aggressive publicity campaign, appearing on radio and TV, being interviewed for newspapers and magazines and even by having your own radio or cable television show and by writing a book that positions you as a leading authority.

Marketing Vehicles

Walk:
Door-to-Door through office buildings and stores
Trade Shows
Exhibits

Talk:
Direct Solicitation
Networking
Speeches
Seminars
Your own radio show

Show:
Contests
Giveaways
Demonstrations
Sales Seminars
Your own TV show

Tell:
News Releases
Publicity
Writing Articles
Writing a Book

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