Description:
As a Creator, you are motivated by your own inner vision of life, which comes to you in the form of inspiration. This inspiration can hit you at any and all times; driving down the road, in the shower, before going to sleep or when first waking up, and even in the middle of the night.

Reading or listening to others can trigger your idea generation mechanism, flooding your mind with possibilities. You are an idea generator coming up with more ideas than you could possibly ever follow through on.

Being a creator with your own unique imagination, you need to find a way to express that inner vision. Often, you will like to work alone so that your imagination and inspiration can flow without interruption. This can lead you to working with arts and crafts, creating unique items and/or new, breakthrough and sometimes-unconventional ideas.

When your creation is done, you enjoy stepping back and taking in the reactions and joy others find in your work.

Strengths:
Creativity and inspiration brings its own energy and motivation. This energy and motivation gives you courage and expression to step out from the rest and do things in your unique way. Others see you as talented, interesting, perhaps even provocative, and a free spirit. With your creativity flowing you are idealistic, imaginative, expressive, verbal and witty. Around you there is never a dull moment and anything is possible.

Your creativity and imagination allows you to be one-of-a-kind, thinking outside of the box. And so your work stands out from the crowd as striking and original. This dynamic, creative energy is remembered, giving you a definite marketing advantage.

Areas of Concern:
While at times you can be highly energized and out-going, you may have more of a tendency to be introverted, making it hard to bring attention to yourself or to promote yourself. You probably would rather your creative work get the attention than you.

Because of your creative mind, it can be easy for you to become bored and restless and then lose interest. This can lead you to starting many things but finishing few. Those things you do complete, they too, can lose your interest and attention to promote them. This is because you are now off doing something brand new.

Being an idea generator with so many ideas, others may see you at times as disorganized, temperamental and undisciplined. Your challenge is to develop a serious business image of reliability and trust while preserving your freedom and flexibility.

Success Strategies

Playing to Your Strengths
* Use your Business Journal to keep a record of your many ideas. Then go back later, sort through your ideas, and select out the best ones to follow through on.
* Make your Business Journal a place where you can focus your mind and keep yourself motivated to follow through and complete things, particularly when you find yourself growing restless or weary. Revisit why got you fired up and inspired in the first place.

Strategies to Improve
* From your inspiration, learn to develop written plans of action, road maps for you to follow through and complete your creative ideas and expressions.
* Learn to manage yourself by cultivating a healthy discipline in your creative field. Set realistic deadlines for yourself, ridding yourself of paralyzing perfectionism, and striving for excellence, being your very best at this time.

Offline Marketing

Beginning:
The easiest, most natural way for you to market yourself is to show your work and let it sell itself. Therefore, having a booth or display at trade shows, exhibits and expos, doing demonstrations, carry samples or a portfolio and providing donations or free consultations are great ways for others to experience and get turned onto what you offer. Have a sample of your work with you wherever you go. Use it to introduce yourself.

Intermediate:
You can boost your business by creating original flyers, catalogs, newsletters, brochures and other graphic and written materials that show and describes your work. Your creativity and originality make you a natural for getting publicity. So you can send out creative news releases featuring your work for feature stories and new product releases.

Advanced:
You can expand your business by using networking as an opportunity to further show off your samples and materials and to build relationships with gatekeepers and mentors who will promote your work. To take your business a step further, you can arrange to be featured on radio and television shows talking about and showing your work.

Marketing Vehicles

Walk:
Bulletin Boards
Business Cards
Tear Pads
Circulars
Flyers
Trade Shows
Exhibits

Talk:
Mentors
Gatekeepers
Networking
Referrals

Show:
Demonstrations
Direct Response Ads
Donations
Giveaways
Point-of-Displays
Product Packaging
Samples

Tell:
Brochures
Business Name
News Releases
Newsletters
Publicity

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